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About Us

Since 2008 Commune has been one of the subcontinent’s trailblazing boutique sports & entertainment agencies, playing a part in the creation of a new and now burgeoning industry sector, one of the most vibrant in the world.

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The agency has extensive experience both in terms of the Indian market and in cricket, the sport that captivates a fifth of the world’s population. Commune has surfed the wave of the exponential growth of the Indian economy, and the equally exponential growth of the sport of cricket, fuelled by the rise and rise of the T20 format.

In particular the agency works with Federations & Properties, helping to develop robust rights programmes and representing these in market. We are grateful to have worked with leading organisations such as the International Cricket Council, the International Hockey Federation, the Mumbai Indians IPL franchise and the Fashion Design Council of India.

 

In recent times the agency conceptualised and created the Caribbean Premier League, working with Cricket West Indies and Private Investors to launch a new professional sports league which last year amassed a global audience of more than 200M viewers.

 

Increasingly the agency is helping sports & entertainment led businesses navigate the often complex environment of the subcontinent, helping to unlock the enormous latent value that the world’s fastest growing major economy presents. And with the explosion of delivery platforms and voracious appetite for content, we are using our industry knowledge and access to formulate exciting new opportunities for producers and their clients.

 

To quote one of our clients, we “combine the best of both worlds – the care and devotion of a small, dedicated agency with the experience and contacts of a multinational.”

Major Relationships

Services

Commercial

Representation

Content Creation &
Creative Services

Market Access &

Facilitation

What We’ve been upto

  • A highly effective and experienced rights agency with an outstanding track record, and one that understands the subcontinent. International sports bodies seeking professionalism and strong values in an agency partner will find a good fit with Commune.

    CAMPBELL JAMIESON, GENERAL MANAGER | INTERNATIONAL CRICKET COUNCIL (ICC)

  • Commune combines extraordinary working relationships with a passion and energy to get the job done. An invaluable resource for anyone seeking to understand the world of sports or the subcontinent. And all with an excellent sense of humour and some wonderful hospitality.

    AL EDGINGTON, EXECUTIVE VICE PRESIDENT | CONDE NAST ENTERTAINMENT

  • When it comes to making things happen Commune really are the agency to have on your side. Just over two years in fashion and they have created a lot of positives for the Industry. Couture Weeks, enhanced sponsorships, and the list goes on. They have been a great support to me through some challenging times for the Council and have played a major role in FDCI occupying the strong and central position it does today.

    Sunil Sethi, President | Fashion Design Council of India (FDCI)

  • Commune was our first choice agency in India because it combined the best of both worlds – the care and devotion of a small, dedicated agency with the experience and contacts of a multinational. For our first event in India since several years, it proved to be the right choice. Commune achieved unprecedented sponsorship support and promotion for the Hero Honda FIH World Cup.

    Steven Morris, Marketing Director | International Hockey Federation (FIH)

Case Studies